We do real estate differently.

REX was founded by Kevin Cross (Foundations Real Estate Experts) and Adam Heafner in 2007. Our goal is to educate friends and clients in real estate investments by helping people minimize the risk and maximize profitability.

Real Estate eXchange provides amazing investment education to the public. We specialize in multi-family and commercial properties and been told we are pretty darn good at finding phenomenal deals and selling homes too.

Awesome group of real estate investing enthusiasts who live in Alaska but are not limited to the area in our pursuit of passive cash flow!

Leadership Team

Kevin Cross

Kevin Cross


” Kevin Cross is a life long Alaskan. After 16 years and 3 Engineering Degrees in the commercial construction and fire protection contracting trade, Kevin transitioned to a full time Real Estate Investor in 2007 and built one of Alaska’s largest real estate sales teams which sold over 150 homes a year on average prior to selling that business in 2019. In his professional career he has served as 2012 President of The Anchorage Board of Realtors, is Vice Chair of the Anchorage Platting Board, and President of The Real Estate Exchange (REX), Alaska’s largest network of Real Estate Investors. He is currently President and Broker of Real Estate Brokers of Alaska, one of Alaska’s largest Real Estate Brokerages. Kevin has been featured on many Real Estate Investing national podcasts and is a paid professional speaker teaching real estate investing principals across the United States. In his free time, Kevin is a snowmobiling and mountain biking enthusiast. His wife, Sveta Cross is a mortgage lender and together they train and foster rescued dogs from rural communities.”
Sveta Cross

Sveta Cross

NMLS #1766438

Guaranteed Rate, Company NMLS #2611

If you had to describe Sveta in four words it would be, “voraciously curious problem solver”. Those are the traits you need in a mortgage loan originator, particularly in an ever-changing industry that requires your lender to learn rapidly and find solutions to complex problems.

Sveta has spent the last 10 years working in mortgages, banking, title/escrow, real estate sales, real estate transactions & operations. Her passion to understand the underlying details of all things real estate sets her apart from all others. Sveta loves serving her clients at a high level, family-like atmosphere, and profound lending knowledge and expertise.
Sveta has always had a huge interest towards investing and using real estate as a vehicle to help everyone around her to reach their financial goals. She believes that every property owner is an investor who deserves to be informed, educated, given exceptional service. Whether you are buying your first home or your 15th investment property, Sveta loves educating her clients to make sure the loan details match the individual’s goals.

When not working, Sveta and her husband Kevin enjoy biking, hiking, playing tennis, traveling, teaching Real Estate Investing, managing personal rentals, and training their three fur babies.